Helping world-leading brands speak fluently in China
Global communication is more than just words. It’s about building trust, shaping perception, and opening doors. I specialize in helping international brands and organizations tell their stories in China with clarity, accuracy, and cultural impact.
Automotive
Porsche – Corporate communications, product & technology, brand & heritage, motorsport, and customer experience, reinforcing Porsche’s prestige in China.
Maserati – Marketing and brand storytelling, showcasing Italian luxury for Chinese consumers.
Industry & Manufacturing
Timken (bearings, friction management, power transmission) – Product brochures, technical specs, and announcements to strengthen market position.
Trane Technologies (ventilation) – Corporate communications, technical and sustainability content supporting HVAC innovation in China.
Ecolean (packaging) – Product and sustainability messaging tailored to Chinese businesses and consumers.
Technology & Logistics
Digital China (IT) – Cloud and digital transformation communications adapted for the local market.
DriveNets (network security) – Cloud-native networking content localized for Chinese stakeholders.
Cainiao (logistics) – Logistics tech messaging highlighting speed and efficiency for Chinese customers.
Public Relations
Ogilvy – Campaigns and press releases localized for Chinese media.
Hill & Knowlton – Strategic messaging adapted across finance, tech, and healthcare.
MSL – Brand storytelling and reputation management for multinationals.
Burson Cohn & Wolfe – Corporate and crisis communications aligned with China’s context.
Palmer Hargreaves – Automotive and industrial PR adapted for the Chinese market.
Law & Finance
K&L Gates (law firm) – Complex legal texts translated with accuracy and compliance.
China Beijing Equity Exchange (stock exchange) – Financial and regulatory materials made clear for investors.
Pallas Capital (Financier & Investment Manager) – Chinese website localization and WeChat Public Account content creation targeting Chinese investors.
Media & Education
Xinhua News Agency – Chinese stories adapted for English-speaking audiences.
Educational Testing Service (ETS) – Websites, course descriptions, and legal documentation translated with educational accuracy and compliance.
Transportation & Energy
Alstom (rail and energy) – Corporate and technical communications for sustainable mobility projects in China.
Publications in English
- China’s Old-age Poverty and Its Alleviation《中国老年贫困与减贫》 – It provides a comprehensive overview of China’s efforts to reduce elderly poverty, with particular focus on rural areas, in the context of an aging population.
- China’s Way of Poverty Alleviation 《脱贫之道：中国共产党的治理密码》- It provides an in-depth account of China’s targeted poverty alleviation.
- High Time 《高危时刻》 – It documents the courageous work of three Chinese medical teams sent to Sierra Leone to combat the Ebola outbreak.
- A Brief Introduction to The Belt and Road Initiative 《“一带一路”简明读本》- It introduces China’s Belt and Road Initiative (BRI) and explores its global significance.
Why My Work Matters
Each project goes beyond words. By combining linguistic accuracy with cultural and industry insight, I help brands connect, build trust, and thrive in China’s competitive market.